Other Side of Hope / 9 Days
Digital exhibition running alongside the physical show — 3D virtual gallery, scroll-driven interactions, nine days with dedicated pages.
Exhibition identity
Other Side of Hope / 9 Days was a group exhibition in Le Marais, Paris — initiated by Amber Kuo (郭采潔), artist and founder of Mola Oddity, and curated by Dr. Wumen Ghua. Opening on the summer solstice of 2024, coinciding with La Fête de la Musique, the exhibition ran nine days with eleven international artists – each day mapped to a track from Mola Oddity's album, itself inspired by Aki Kaurismäki's 2017 film. We designed the complete brand identity and built the website as a parallel digital exhibition, carrying the same visual system across flags, print, and environmental signage throughout the gallery. Awwwards Honorable Mention, August 2024.
Brand Identity and Typography
The typeface was chosen for its tension between calligraphy and structure — sharp, not immediately readable, rooted in the fragility of hope as a concept. The same letterforms ran across the album, the flags, the print, and the screen without adaptation.
Environmental and Print Design
Print, signage, and web treated as one continuous surface. The same system across the programme booklet, press release, and street-facing flags — no adaptation for medium. QR codes in the gallery linked directly to each day's page, so the physical and digital exhibitions could be entered from either side.
Social & Digital
Nine days, eleven artists, bilingual EN/FR — all in a single Webflow CMS template. Consistent structure, per-artist content, maintained across the full run without compromise.
Day 0 — CMS template in use. Consistent structure, per-artist content, bilingual throughout.
Bilingual EN/FR exhibition wall text, Galerie Joseph, Paris 2024.
Day 6 alongside Yehwan Song's mirror installation — website and physical exhibition in the same frame.
Photography: Vegard Kleven, Laila Cohen
