Pluk de Nacht
Logo and identity system, 2022.
The Brief
Pluk de Nacht is one of Amsterdam's most beloved summer institutions. Free outdoor cinema on the water, films under open sky, thousands of people gathered around something simple and good. The identity needed to match that energy — unpretentious but visually sharp, warm but impossible to ignore.
We started from the ground up in 2022: logo, colour, type, graphic language. A system built to travel across every surface the festival touches.
A Language That Scales
The visual language draws from comics, retro-futurism, and the graphic economy of Saul Bass. High contrast. Bold shapes. Colours that hold up after dark and on a screen at 10 metres. The kind of design that reads in half a second from a moving bike.
The first poster campaign hit Amsterdam's streets in 2022 — ABRI format, city-wide. It set the tone for everything that followed.
Three Years, One System
Each edition wasn't a redesign — it was an expansion. The same core identity, pushed further. New posters, new formats, more confidence in the visual language. By 2024 the system had grown into something that felt genuinely established, with its own recognisable presence in the city.
Social & Digital
During the festival itself, the identity ran on the screens between films — motion graphics, projection visuals, UI guidelines for the streaming layer. The kind of work most people don't consciously notice, but would immediately miss if it wasn't there.
Identity system. Annual poster campaigns across three editions. Social media content — 12+ formats for Instagram, Facebook, and Google Ads. Motion graphics and screen visuals for the festival. Brand guidelines. Merchandise including t-shirts and stickers.
Photography: Veerle Snijders, Erwin Verbruggen, Davy Maengkom, Angie Houben.
