Pluk De Nacht

Designing a new identity and assets for a Film Festival in Amsterdam

Branding
Art Direction
Redesign
Graphic Design

Merchandise Design, Featuring one of the series of the re-branded logos of the festival

Creative Direction

Embarking on a monumental journey, we reimagined the identity of the Pluk de Nacht Film Festival, drawing inspiration from comics, retro-futurism, and the iconic visual style of Saul Bass. This expansive project encompassed a diverse range of elements to breathe new life into the festival's image.

Merchandise Design, Featuring one of the series of the re-branded logos of the festival

The Approach

We drew from the world of comics to infuse the festival's identity with dynamic storytelling. Retro-futuristic aesthetics added a timeless charm, creating an intriguing blend of old and new. Our creative approach was a fusion of nostalgia, modernity, and artistic excellence. We aimed to create an identity that pays homage to the past while embracing the future. The legendary Saul Bass served as a muse, guiding our visual choices. His minimalist yet impactful style influenced our design, setting the stage for a cohesive and memorable identity.

Merchandise Design, Featuring one of the series of the re-branded logos of the festival

Scale up

Complex Logotype & Logo-mark System

Seamlessly integrated with the festival's existing recognisable mark, offering adaptability and recognition.

Brand Guidelines

A comprehensive guide ensured consistency in applying the new identity across all touchpoints.

Complex Logotype & Logo-mark System

A dynamic campaign featured 12 different formats for Google Ads, Instagram, and Facebook.

Social Media & Poster Guidelines

These guidelines provided a roadmap for creating captivating social media posts and festival posters.

Interactive Visuals

We designed captivating visuals for on-site projection, including 4 videos and UI guidelines for video streaming.

Merchandise

Our creative touch extended to 5 unique t-shirt designs, along with stickers.

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Merchandise Design, Featuring one of the series of the re-branded logos of the festival

take a closer look at the results

Our work spans brand guidelines, social media campaigns, posters, and a multifaceted visual system, ensuring the festival's image is consistent, striking, and resonates with audiences old and new. Join us in celebrating Pluk de Nacht's bold evolution, where the past meets the future in a visual symphony that captures the essence of cinema magic.

Photography by: Veerle Snijders, Erwin Verbruggen, Davy Maengkom, Angie Houben.

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